Here is an interesting take on the modern marketing guru Seth Godin's suggestion for positioning your project. Most retirement communities here in Las Vegas valley built by Pulte & Del Webb are in the active adult semi-expensive quadrant whereas most Indian retirement homes anywhere in USA or India strive for a luxurious resort like all inclusive lifestyle!
Ask any Indian senior about retirement community & the first question you will hear is: how much is it followed by what does it include? We want to be pampered & preened & fed & taken care of, yet we are reluctant to pay! Precisely the reason why most of the projects (shown with a grey background) have failed to materialize even after 5-7 years of efforts! Can you build the Taj Mahal on a budget for a big box store like Walmart?
Would it not be prudent to seek a spot on the quadrant that is not crowded? You could add the bells & whistles later down the road if necessary. Can you see the quadrants with least competition / resistance? obviously the graphic is not to any kind of scale.