Monday, June 30, 2014


Here is an interesting take on the modern marketing guru Seth Godin's suggestion for positioning your project. Most retirement communities here in Las Vegas valley built by Pulte & Del Webb are in the active adult semi-expensive quadrant whereas most Indian retirement homes anywhere in USA or India strive for a luxurious resort like all inclusive lifestyle! 

Ask any Indian senior about retirement community & the first question you will hear is: how much is it followed by what does it include? We want to be pampered & preened & fed & taken care of, yet we are reluctant to pay! Precisely the reason why most of the projects (shown with a grey background) have failed to materialize even after 5-7 years of efforts! Can you build the Taj Mahal on a budget for a big box store like Walmart?

Would it not be prudent to seek a spot on the quadrant that is not crowded? You could add the bells & whistles later down the road if necessary. Can you see the quadrants with least competition / resistance? obviously the graphic is not to any kind of scale.  

No comments:

Post a Comment